Soft enamel pins for brands and character collections

Custom Enamel Pins

Give your logo a tactile finish with soft enamel: recessed colour areas framed by raised metal lines.

  • Custom outlines for logos and original characters
  • Raised metal details with recessed enamel colours
  • Plating, posts and backing choices reviewed together
  • Matching presentation cards and gift packaging
Send Your Pin DesignCompare Soft & Hard Enamel
AI concept of soft enamel lapel pins with raised metal outlines and recessed colour areas
AI-generated concept · Final artwork, surface and hardware follow the approved sample.

Soft Enamel Pin Specifications

Surface
Soft enamel has recessed colour areas and raised metal outlines.
Metal and plating
Base metal and surface finish confirmed for the artwork and shape.
Dimensions
Custom width, height and thickness reviewed at the intended size.
Posts and backing
Post count, position and clutch type specified with the design.
Sampling
No minimum order quantity for sampling. Sampling takes 7 working days.
Bulk orders
MOQ, tooling, unit price and production schedule confirmed per design.

What Are Soft Enamel Pins?

Soft enamel pins are metal lapel pins with colour-filled recesses separated by raised metal lines. The colour sits below the metal surface, creating a textured face you can see and feel.

“Soft” describes the enamel style rather than a flexible or rubber pin body. Your outline, metal dividers and colour areas are planned together so the artwork remains clear at the finished size. Bold logos, emblems and original characters with separated solid colours are useful starting points. If a design relies on gradients or photographic detail, ask us to compare an enamel interpretation with a printed pin.

Soft Enamel Pins for Your Design

Logo Soft Enamel Pins

Translate a company symbol or club emblem into a defined metal outline. Keep the main lettering and colour boundaries readable at the finished size.

Character Soft Enamel Pins

Give an original character a tactile merchandise format. Review small facial features, accessories and narrow colour areas before approving the artwork.

Collection Soft Enamel Pins

Build a series around a shared finish and backing card. Specify quantities per design so each character or edition is clear in the quotation.

Details That Make Soft Enamel Distinctive

Textured Surface

Raised metal lines and lower colour areas create visible depth across the decorated face.

Defined Colour Zones

Metal boundaries separate solid colours and help define the shapes within your artwork.

Custom Silhouette

Shape the outline around your emblem or character while allowing room for the post and backing.

Coordinated Finish

Choose plating colour, backing and presentation together so the pin works as a complete branded item.

Keep Your Artwork Clear at Pin Size

Custom soft enamel pins begin with artwork that can be divided into metal outlines and colour-filled spaces. Send vector AI or PDF artwork where available, or start with the best reference you have. Identify essential lettering and character details, then review the proposed outline at the intended size. Gradients and tiny isolated details may need adaptation. The proof should show the changes clearly before a physical sample is arranged.

Choose the Metal Finish Around the Artwork

Gold-Tone Finish

A warm metal colour can frame solid enamel areas. Review the specific finish on a sample alongside the intended colour palette.

Silver-Tone Finish

A light metal appearance can create a neutral outline around the design. Confirm the selected surface finish and its contrast with the artwork.

Dark or Antique Finish

A darker or aged appearance can change the visual emphasis of the metal details. Availability and compatibility are reviewed for your construction.

Plan the Posts, Backing and Presentation

AI concept of a soft enamel pin front, reverse-side posts, clutches and backing card
AI-generated concept · Final artwork, surface and hardware follow the approved sample.

Review the Whole Pin, Front and Back

The front artwork is only part of the product. Discuss the post position, number of posts and backing style together, especially when the silhouette is wide or asymmetrical. Butterfly clutches, rubber backs or other requested fittings should be confirmed for the proposed design. Check the sample on the intended card or fabric and review the assembled item before approving the order.

Make Your Pin Ready to Present

Branded Backing Cards

Coordinate the card artwork with the pin shape and post positions. Allow room for product information without hiding the design.

Individual Packs

Discuss the protection and packing arrangement for distribution. Confirm whether the card, pin and backing are supplied assembled.

Gift Boxes and Collections

Present a single pin or a multi-design set in a coordinated box. Review the complete arrangement with any companion merchandise.

Soft Enamel or Hard Enamel?

Soft Enamel: Textured Face

Choose this route when the raised metal and recessed colour areas are part of the appearance you want. Check line clarity, colour fill and surface depth on the sample.

Hard Enamel: Smoother Face

Hard enamel is polished closer to the level of the metal outlines, creating a smoother surface. Discuss the effect of polishing on fine metal details before confirming the artwork.

Printed Pins: Detailed Artwork

For gradients, photographs or intricate colour detail, a compatible printed pin may be more suitable. Review print clarity, surface protection and the finished edge with the proposed construction.

Compare the complete specification rather than assuming one process is always better. Material, size, detail, finish and quantity all affect the quotation.

From Your Design to an Approved Enamel Pin

1. Send Your Idea

A logo, sketch or reference image is enough to start. Include an approximate quantity and target date if you already know them.

2. Review the Pin Specification

Discuss the size, process, colour references, metal finish, post arrangement and packaging as one complete product.

3. Confirm the Quote and Proof

Review the proposed artwork and design-specific charges. Confirm the version and scope before the sample is arranged.

4. Assess the Sample

Sampling has no minimum order quantity and takes 7 working days. Check the colours, metal lines, surface, backing and presentation.

5. Approve Bulk Production

Record the approved revision and any corrections. Confirm quantities per design and the agreed production schedule.

6. Arrange Packing and Delivery

Confirm the packing breakdown and destination. Artwork preparation, sample transport and bulk production are scheduled separately.

What to Check on Your Physical Sample

Artwork and Surface

Check spelling, essential small details, metal outlines, colour areas and the selected plating against the approved proof and agreed references.

Post and Backing Fit

Review post placement, backing fit and the way the pin sits in its intended presentation. Discuss any specific handling or test requirement before approval.

Packing and Identification

Confirm the backing card, packaging fit and design identification. Keep the approved sample reference with the final order records.

Create Pins for Your Audience

Brand and Corporate Gifts

Bring a company symbol into an employee kit, event pack or partner gift. Coordinate custom soft enamel pins with a backing card that explains the occasion, then match the metal finish and colours to companion items. Share the recipient group and distribution plan so the design and presentation support the way the gift will be handed over.

Original Character Collections

Build a pin series around characters, motifs or story elements that belong together. A consistent plating colour and card format can connect the range while each design retains its own identity. Send the full series and quantity per design early so artwork preparation, sampling and packing can follow the same collection plan.

Clubs, Venues and Events

Translate a club emblem, venue identity or event artwork into a compact keepsake. Identify the details that must remain recognisable, then review them at the intended pin size. For different editions or teams, keep artwork and quantities separate in the brief. Approve the complete sample and presentation before committing to an event launch.

Custom Enamel Pins: Frequently Asked Questions

What is the MOQ for custom soft enamel pins?

There is no minimum order quantity for sampling. Bulk minimums are confirmed for each design and specification in your quotation. If your project includes several characters or colour variations, share the approximate quantity for each one so the mould, artwork and production requirements can be reviewed clearly.

Is soft enamel soft or flexible to the touch?

Soft enamel pins have a metal body. The term describes a surface style with enamel colour below raised metal lines, rather than a flexible rubber construction. If you want a bendable pendant or badge, explain that requirement at the start so a different material can be discussed.

What is the difference between soft and hard enamel pins?

Soft enamel leaves a noticeable height difference between the colour areas and metal outlines. Hard enamel is polished for a more level surface. Choose around the look and feel you want, then review how your artwork behaves in the proposed process. A sample is the reference for the final appearance.

Can my photograph or gradient logo become a soft enamel pin?

A photograph or gradient usually needs adaptation into separate solid-colour areas for an enamel design. Send the artwork and identify the features that must be retained. We can discuss an enamel interpretation or a printed alternative, then confirm the intended result on the proof before arranging a sample.

Can I choose the backing and number of pin posts?

Yes, the backing and post arrangement can be reviewed for the proposed design. A wide or asymmetrical shape may need a different arrangement from a small round pin. Discuss the intended use and presentation, then check the assembled sample for position, fit and appearance before approving the order.

How long does a custom enamel pin sample take?

Sampling takes 7 working days. Confirm the start date for your agreed artwork and specification. Artwork changes, approval, sample shipping and bulk production have separate schedules. If the pins are needed for an event, share the required arrival date and destination so the complete timeline can be reviewed.

Can soft enamel pins include glitter, glow or a clear coating?

You can request a special effect for design review. Availability and compatibility depend on the chosen process and the areas to be treated. A clear coating can change the surface profile, while special fills can change the visual result. Confirm the proposed effect in the quotation and assess it on a sample.

Can you supply pins on branded cards or as gift sets?

Yes, backing cards, individual packs and coordinated gift sets can be discussed with the pin order. Send your artwork or a presentation reference, and identify which designs belong in each pack. Confirm the card, post positions, assembly and pack contents together so the quotation describes the finished presentation.

Send Your Pin Design. We’ll Guide the Next Steps.

Send your logo, reference image or idea. We’ll help you choose the enamel process, finish, backing and packaging.

Discuss Your Enamel Pins

No lengthy checklist needed. Sample MOQ: none · Sampling: 7 working days.